How to develop a convincing presentation with a good story

Take the audience with you

Your audience is more self-centered than you think! Whether consciously or unconsciously, they always ask themselves the same questions: Does this person on stage have the necessary expertise? Can I trust them? Is the content so relevant to me personally that I should listen to this person?

If you can't answer these questions during your presentation, you'll lose your audience before you've even started. Attention is a limited commodity, so you need to be relevant, entertaining and approachable for your audience in the first few minutes.

We are more emotional than we admit

Facts, figures and data are important. Your presentation should have a solid logical foundation and not expose you as a dilettante. However, if your presentation is too top-heavy, you run the risk of losing your audience halfway through.

The trick is to wrap your key messages in a good story. A story that engages the audience and appeals not only to our thoughts but also to our emotions. First and foremost, we want to be entertained, not instructed!

The analog personality gains value in digital times!

In our digital age, information is free and available in abundance. That's why the "analog" personality is increasingly making the decisive difference. Show yourself as a person with your own profile and share your personal experiences with your audience.

Out-of-the-comfort-zone

For most participants in our CleverPitch program, this conscious positioning is a step out of their own comfort zone. Experience has shown that taking this emotional hurdle pays off a thousandfold. There is great potential in this, which will not only help you on stage, but also in any kind of communication with other people. Especially in a business context!